Exclusive trust solutions for discerning individuals
who demand excellence in wealth preservation
Trust Up
Trust Up is a community-driven platform designed to enhance
access to local resources and foster collaboration among individuals,
organizations, and communities. Established in 2022 as a Low Profit
Limited Liability Company (L3C), Trust Up originated from the "Kingston
Resilience" initiative during the COVID-19 pandemic in Kingston, New York.
The platform aims to bridge gaps in resource accessibility by uniting various
forms of informal economic activities—such as gifting, sharing, and local
currency—into a single, inclusive system.
Services
Web Design
Industries
Financial Services
Challenge
Our team had to find a stylistic approach to the website
that would effectively uncover the benefits of the financial
service for the businesses in a friendly and engaging way
through thoughtful content arrangement and visuals,
setting a friendly emotional appeal. Also, we implemented
the website while keeping up smoothly with all the design
details.
TrustUp, a boutique trust and wealth management firm, needed a complete website redesign to better reflect its premium services and appeal to high-net-worth individuals and professionals. The existing site lacked clarity, visual hierarchy, and modern UX patterns—making complex financial services feel inaccessible. The challenge was to elevate their digital presence with a refined visual identity, improved content flow, and a user experience that builds credibility and trust at first glance.
What I Did
Reimagined the visual identity to reflect TrustUp’s premium and professional positioning
Designed a clean, modern UI tailored for high-net-worth individuals and business owners
Simplified site architecture to improve clarity around trust services and offerings
Created custom illustrations and subtle animations to enhance user engagement
Built a scalable, easy-to-manage CMS for seamless content updates
Focused on a trust-building user experience with clear messaging and intuitive navigation
Optimized for mobile responsiveness and fast performance across devices
Isaac Bartlett 2024
Isaac Bartlett 2024
Exclusive trust solutions for discerning individuals
who demand excellence in wealth preservation
Trust Up
Web Design
Financial Services
TrustUp, a boutique trust and wealth management firm, needed a complete website redesign to better reflect its premium services and appeal to high-net-worth individuals and professionals. The existing site lacked clarity, visual hierarchy, and modern UX patterns—making complex financial services feel inaccessible. The challenge was to elevate their digital presence with a refined visual identity, improved content flow, and a user experience that builds credibility and trust at first glance.
Reimagined the visual identity to reflect TrustUp’s premium and professional positioning
Designed a clean, modern UI tailored for high-net-worth individuals and business owners
Simplified site architecture to improve clarity around trust services and offerings
Created custom illustrations and subtle animations to enhance user engagement
Built a scalable, easy-to-manage CMS for seamless content updates
Focused on a trust-building user experience with clear messaging and intuitive navigation
Optimized for mobile responsiveness and fast performance across devices
Trust Up is a community-driven platform designed to enhance access to local resources and foster collaboration among individuals, organizations, and communities. Established in 2022 as a Low Profit Limited Liability Company (L3C), Trust Up originated from the "Kingston Resilience" initiative during the COVID-19 pandemic in Kingston, New York. The platform aims to bridge gaps in resource accessibility by uniting variousforms of informal economic activities—such as gifting, sharing, and local currency—into a single, inclusive system.
